Love of the worlds created by video game designers and personalities drives Alex Smith & Jeffrey Daum (history, law, CS degrees) to provide a scholarly yet light-hearted discussion of how arcade, home console, and PC games merged into a Video Game Industry. Emphasis is on the combination of business and creative elements needed for financial success. Interviews of Atari, EA, Activision, & other execs with detailed source evaluations produce the insights you hear in these 140+ hours!